Voice of Customer

Predict and influence the customer journey

Solutions Get Started


SmartCX offers an advanced digital platform which helps clients improve their customer experience. With our Voice of Customer solution, brands can identify and measure critical touch points of the customer journey and use data analytics in a predictive way to generate business results.

Discover customer frustrations, aspirations and bottlenecks.

Visualize real-time data through dashboards.

Alert & mobilize organization on critical issues.

Understand the link between customer experience KPIs and financial results.

Recommend opportunities to solve and improve the customer journey.

Make your customers happy and improve sales.

About SmartCX

Taking the customer journey management to the next level

SmartCX is the newest agency member of the Customer Experience Group. It helps brands to assess their customer experience through the measurement of the customer journey across all touch-points, prioritize areas of improvement and generate insights on customers’ expectations.

  • - Robust Voice Of Customer Platform
  • - Decades of Customer Experience
  • - Full Customer Data Management

Click Here to learn more about the Customer Experience Group.

Discover a complete and granular view of the customer journey.

  • - Smart CX creates branded quick check surveys at different customer touch points both physical and digital.
  • - Utilize advanced capabilities to engage customers in the moment, on location.
  • - Integrate all customer data to gain a full picture of your customers’ journeys.

Deep customer understanding to focus improvements where it matters the most.

  • - Powerful customer journey analytics: insights to accelerate progression to sales and retention.
  • - Unlock the value of customer comments through text analytics.
  • - Ground business decision-making in deep understanding of customer needs and opportunity potential.

Real-time data at your fingertips through easy-to-use dashboards.

  • - Continuous pulse on what your customers like and dislike through real-time data access.
  • - Key performance indicators help prioritize improvements at a glance.
  • - Embedded and ad-hoc analytics unlock targeted action by delivering insights & next-best actions to drive improvement.

Mobilize and act immediately to solve customer experience issues.

  • - Implement alerts to be notified of critical scenarios and solve them through case management.
  • - Drive long-term organizational improvement through an easy to use project management tool.
  • - Share and connect throughout the organizational structure.


The Voice of Customer Platform

Continuous customers’ feedback

    Keeping a constant pulse of the customers across the whole journey and understand what matters most to their experience through advanced analytics.

Tailored to client needs

    SmartCX design & additional customization rooted in deep expertise in customer experience. Scalable from local to international enterprise.

Understand Customers Better

    Improved understanding on what customers talk about, their sentiment and the importance of their statements through text analytics functionality.


News & Reports

SmartCX participates at the TFWA Digital Village


SmartCX was invited to attend the TFWA Digital Village in Cannes, France.

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The Customer Experience Group Extends its Reach with the Launch of SmartCX


SmartCX evaluates customer experience via wholistic measurement of customer journey.

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The four essential pillars of Customer Experience


What are the four essential pillars of customer experience? A new report from SmartCX

Read More
Contact Us

To Learn More

Get in touch to learn more about SmartCX and how the Voice of Customer platform can be deployed for you.


+9714 447 0922


Office 1507 | Damac Smart Heights | Barsha Heights | Dubai | UAE